Target Audience Research




Once the questionnaire was completed we could see what kind off things people enjoy about thrillers and how many times do they watch them.

We found out that 3 out of the 5 people we asked to complete them was between the ages 16-18 and the others were 21 and 22+, this connotes that it is mainly a young audience which watches thriller films.

Out of the 5 people only 1 of them was a female, this could connote that it is mainly boys that would enjoy watching thriller films.

Most of the people who completed the questionnaire said that would rather watch crime thrillers rather than the other genres, we asked why they chose this and they all said "because its based on real life situations therefore the film is more realistic and relates to what is going on around us".

3 out of the 5 people said they watch thriller at least once a week and the other 2 said rarely, this connotes that thrillers are quite popular.

When people answered question 5, most of them had exciting as one of their 3 feelings towards thriller films, this connotes that these particular people like the thriller because off the action involved in them.

All the people except 1 said that the thing that appeals to them most when watching a thriller film is 'the amount of drama and action involved' and 'how real the situations are compared to reality'. This connotes that a perfect thriller film for them would be something which has a lot of drama and action as well as being based on a real life situation.


This questionnaire really helped us with the idea of our film because we were able to see what people would want to see happening in a thriller film and what kind of sub-genres they like. Therefore we were able to find the right target audience for our product and create initial ideas that would suit our target audience.

No comments:

Post a Comment